As Chinese New Year culture programmes come in cluster, FUN Taste of Chinese New Year，a network cate reality show creates an attractive connection between food for New Year Eve and diminishing aura of traditional Chinese New Year in the vertical domain for advanced Internet generation.
A fun taste team including experienced cate program host Meng Yao and senior chef Liu Yifan lead celebrity guest to a related environment in different city each edition and make New Year touching surprise through a series of tasks for preparing the last New Year Eve dinner. Familiar taste remind both guest and audience of growing environment and inner relations which tells the meaning of CNY reunion, a sense of belonging. Since the second season premiere on December 14th 2017, this well-reviewed network program has gained more than 300 million times of play.
All-star cast for New Year greeting, lively narration around eating
Family reunion and jollification are general impressions of Chinese New Year. However, the festival atmosphere weaken gradually and unavoidably in post-modernism content reflected as autonomous working, endless desire consumption and surface socializing. Taking the mission of “Recapturing the lost fun taste”, food and celebrity are two major elements integrated in the show with the concept of appetite satisfaction and heartwarming getting together. Family members, unexposed friends as well as average passengers encountered are also point of the show. Attractive foods give suggestions for reality New Year meal and all-star cast deliver the blessing of “get together” with New Year greeting for all internet audiences.
In another aspect, narrative of preparing certain CNY meals gives every celebrity a role as an ordinary member in society and family with their New Year memories and common desire of profound relationship among people, that is ,the core of “CNY taste” which is striking a chord with viewers in front of screens. Traveling cities and presenting diverse ways of celebrating New Year can be the interpretation of “Fun taste”. In the second session, Chinese mainland actor Pan Yueming return back to Guangdong Province finding their ancestral home and reexperiencing his school life with gray-haired parents. Another famous actor Du Chun traveled to Hainan Province with his father Du Zhiguo, also a strong actor, but not feel closed with each other. Overcoming difficulties and culture shock during together trip and cooking for father particularly eliminated the gap of separation for too long.There are also star couple like Chen Xiaochun and Ying Caier celebrating their seven-year-wedding anniversary in their wedding house again, young actor Lin Gengxin revisiting his campus and cooking for customer family as agent chef, ect. These different theme show convey the common spirit of mutual understanding and support.
Connotation of food, connection of life, deep of vertical field
This 45min program is an narrative space where Chinese New Year Eve is happening on the edge of busy modern life. Foods are given warm culture connotation connected with human being by exquisite visual frames, sense of ceremony are exuded and emphasized spontaneously through these attentively treat to both food and people. That’s why this cate show have New Year Taste.
Distribute by Tencent Video and Khorgos Huayi Brothers Haohan Xingkong Film & Television Entertainment Co.,Ltd and content produced by Shi Yan Culture Co., ltd, this show is a new work after the successful cate show Please! The refrigerator! which is try to give response to audience attracted by food shows and also go deeper to excavate the emotional meaning behind love, kinship and friendship to provide premium content and avoid homogenization.
A meal contains diverse civilization. FUN Taste of Chinese New Year construct a collaboration among food, particular festival and common emotion, its flowing narrative gives new definition and range of cate variety show. Form of celebration may change, but the fun taste concerns inner needs of “getting together” in Chinese way will always be touching and welcomed.