Touch screen displays use resistive touch, capacitive touch, surface acoustic wave, and infrared technology to act as an interface between service providers and end-users. Touch screen displays act as an interaction point between various service providers and their end-users and help in enhancing and simplifying user experience besides reducing labor costs for service providers. Touch screen displays are majorly deployed in retail outlets, gas pumps, automated teller machines (ATMs), tradeshows and exhibitions, public transit stations, and in sports arenas. The global touch screen display market has been showcasing considerable growth potential owing to the rise in need for reduction of growing labor costs. Reduction of labor costs is a growing concern for both large and small organizations. The deployment of touch screen based machines eliminate the need for labor in such cases.
Additionally, as a result of being habituated to using touchscreen smartphones, users find touch screen displays and kiosks user-friendly. This aids in enhanced user experience owing to their familiarity with the technology. This is significantly contributing towards the growth in demand for touch screen displays across industry verticals. Also, technological advancements have led to the replacement of traditional interactive displays with touch screen displays, thus increasing the demand for touch screen displays. However, the rising costs of raw materials due to their sparse availability is expected to hinder the growth of the global touch screen display market during the forecast period from 2016 to 2024. Nonetheless, the introduction of multi-touch technology in touch screen displays and customizable touch screens is expected to offer considerable growth opportunities during the forecast period.
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Global Touch Screen Display Market: Segmentation
This research report provides an in-depth analysis of the global touch screen display market based on application, and geography. Furthermore, the report provides complete insights into different application of touch screen displays, which includes ATMs, parking terminal kiosks, kiosks at trade shows and exhibitions, public transport kiosks, self-service gas station kiosks, retail kiosks, touch screen kiosks in sports arenas, touch screens in medical equipment and devices. The report analyzes each of these segments for the various geographies considered under the scope of the study.
Based on geographical regions, the report segments the global touch screen display market into North America, Europe, Asia Pacific, Middle East & Africa (MEA), and South America, which are analyzed in terms of revenue generation. North America is further segmented into the U.S., and Rest of North America, while Europe is divided into the U.K., Germany, France, Spain, Italy and Rest of Europe. Asia Pacific has been subdivided into Japan, China, India, South Korea, and Rest of Asia Pacific. MEA has also been further segmented into GCC countries, South Africa, and Rest of MEA, while South America has been subdivided into Brazil, Argentina, and Rest of South America.
Global Touch Screen Display Market: Scope of the Study
The report further provides an analysis of the factors that drive and restrain the growth of the touch screen display market. It discusses the prevailing market trends, prospective growth opportunities, and major strategies increasing the popularity of the global touch screen display market. It provides market estimates and forecasts for all the segments in terms of revenue. Also provided in the report is the market share of key players. Based on segment revenues, the market share of key players have been estimated for 2015. The report also provides industry evolution, value chain analysis, and Porter’s Five Forces Analysis for the global touch screen display market.
Major business strategies adopted by key players, their SWOT analysis, and competition matrix have also been identified in the research report. The key market players profiled in this study include Fujitsu Ltd., UICO, The 3M Company, American Industrial Systems Inc. (AIS), iNEXIO Co., Ltd., LG Electronics, Displax, Panasonic Corporation, and Samsung Electronics among others.
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