Journalist / Zheng Yi
Guangzhou Tian’an Park is like a miniature innovation city for these aspects: perfect supporting facilities、giving individual business resources and services to help enterprises build a high building and so on. This way, these top outstanding enterprises have become the city’s landmark building.
Guangzhou Tian’an Park is the development of high-speed business channel, it use depth quality service function to help enterprise accelerate grow and develop.
Chinese companies always like making “listed” as a measure of success of the enterprise for one of the rulers. Follow this rule, there are more than 3,000 domestic listed companies, plus no more than 20,000 new three board companies. However, under the number of the country more than 80 million business entities, they accounted for more than 0.03%. “Listing” is an uncommon luxury.
But if we focus on a smaller range, “Listing” seems to be a common enterprise development node. In Guangzhou Panyu, which covers an area of 500,000 square meters of Guangzhou Tian’an Panyu energy-saving science and technology park. Over the past year, almost every month a park business listed on the market. There are more than 1,200 enterprises in the park, including 26 listed companies,which accounting for more than 2%.
Listing is not the only measure of business success, but it’s an important symbol of regional economic vitality. However, in the past, Panyu is still not the traditional sense of the strong economic zone. What magic did Guangzhou Tian’an Panyu Energy Conservation Science and Technology Park have for attracting so many high-quality enterprises in here rooting growth?
The first Beach-goers
“Congratulations to the 26th listed company, Yaki biological enterprise listing of the new three board”, a brand new red banner is announcing another happy event in the park.
Leading the wave of the listing tide is a first beach-goers, who is stationed in the park 13 Building which called Zhong Haida company.
Zhong Haida was founded in 1999, is the only field of domestic mapping equipment listed company. Before 2007, the story of Zhong Haida didn’t happen in Guangzhou Tian’an Park.
Before moving to Tian’an, the office location of Zhong Haida was located in the other Larger industrial park. At the time of the Zhong Haida, annual sales of only more than 4,000 million, rented office space is small, location partial. The most uncomfortable is that, “The nearest meal has a 10 minute drive”, at the time of no take-away platform, “Meal difficult” has become the biggest problem for company attracting talent.
Zhong Haida which seeking to move, met Guangzhou Tian’an park who was pay full attention to attract high-potential enterprises.
Supporting facilities is the Guangzhou Tian’an Park service strengths. In the park’s operating philosophy, any office area must satisfy the “business, leisure, entertainment, education, health, government services and other types of supporting up to the standard.”
Zhong Haida’s team turned several laps in the park, 1000 meters outside the staff quarters, 500 meters within the canteen, there are convenience stores around the bank and a series of supporting set. After the Zhong Haida team inspection finished, they immediately decided to apply for admission to the park.
Zhong Haida had the will to settled in, the park also had a strict audit standard. According to the spirit of “rather lack of” the development of the principle, the park set a detail background investigation link for applying for admission to the enterprise. During 2004-2010, the rate of enterprises who applyed for settled in the park is only about 5%.
Guangzhou Tianan Park also sent a tour team to the Zhong Haida team, made a round of strict “due diligence”: Zhong Haida is a technology-oriented enterprise, which had technical advantages In the field of mapping.
After the survey, Zhong Haida has also put forward new demands – due to business needs, Zhong Haida wanted to set up the antenna on the roof. This is beyond the park to give enterprises assigned to the authority, which also had an impact on the other enterprises. They had different ideas in this thing.
At the last, the two sides took a step back and discussed a compromise solution: Zhong H aida will be arranged in the top floor, the park allows it to set up the antenna in the roof.
After moving into the new park, Zhong Haida no longer had to worry about anything. During 2007-2011，China’s overall market for GPS continues to grow by 30% annually; China’s Beidou satellite navigation system from scratch, from 2 satellites to 10. The market grew well, Zhong Haida at a leading position in these two areas of technology，performance continued to grow, the market has become a matter of course.
On February 15, 2011, Zhong Haida listed on the Growth Enterprise Market, became China’s first surveying and mapping equipment in the field of listed companies.
To the market as a starting point, Zhong Haida began to expand rapidly with capital. Through acquisitions and investments, there are currently 15 subsidiaries in Zhong Haida group, business from the mapping equipment to expand the mapping data, network platform, mapping systems and other fields.
Listed for 6 years, the market value of Haida rise from 585 million yuan to 5.2 billion, nearly 10 times.
Seeing the Zhong Haida “fame and fortune”, other companies can’t stand. ” These years, lots of owners in the park already know each other, they understand very clear of the level of their respective businesses. After Zhong Haida listed, many bosses feel that they can listed also. “
The listed of Zhong Haida, as well as its follow-up development in the park caused a sensation, businesses in the park are eager to market.
Enterprise Growth Booster
However, there is a complex and systematic preparation process, financial preparation, equity structure, legal norms, corporate structure … just pre-compliance issues, it stumped a lot of entrepreneurs. Saying boast at dinner is easy, the implementation of the specific process stump so many entrepreneurs.
In order to reduce the listing burden of the enterprise, Guangzhou Tian’an Park joint Guangzhou City, Panyu District as well as the third district government department of Donghuan Street where the park is located, establish a service center in the park. Enterprises in the park will be able to handle matters related to the government, including industrial and commercial registration, project declaration, patent declaration, the implementation of preferential policies.
In 2013, New three board end of the pilot, expanded to the country. As was the champagne that opened the plug, the number of new three board listed companies from the end of 2012 the number of 105, surging to more than 11,000, increased by 100 times in 5 years. After the listing needs to open, the park has established a listing office, this organization provides guidance to enterprises, and deal with most of the intergovernmental matters.
In addition to listing, the park also focus on the introduction of external professional institutions to assist enterprises listed.
January 2016, under the coordination of Panyu government, Shengjing Website South China headquarters moved from Yuexiu District to the park. Shengjing Website has the domestic influence of the larger consulting firm and business services platform. Li Minjie, general manager of Shengjing network said they settled in contact with a lot of good business, which makes him feel happy for moving from the Yuexiu District.
Shengjing Network had served over 10 A-share listed companies, more than 1,500 new three board companies, also served Qian Qianshi, Li Jing software, Fu Fang environmental protection and other enterprises. The company’s Shengjing network has owned the Cheng Mu capital, Jing Wei China, Junlian capital, Jun Lian, Shun Wei capital and other top domestic venture capital institutions and LP investors. After entering the park, many companies through the park held by the Sharon take the initiative to contact Shengjing network, to participate in the Shengjing network training and activities.
For small and medium enterprises planning financing, design business model, as well as guide potential listed companies to log into the capital market, to teach the listed company’s strategy and management make up classes, Shengjing network has entered a treasure house of enterprises, the park’s enterprises have also found a long-awaited “old driver.”
“Here often sit dozens of hundreds of listed companies chairman, we had set an activity, more than 80 listed companies chairman sitting here to eat meal at noon for the activity after lunch. Expecting enterprise in the park, Sheng Jing website get well along with enterprise which need service in the entire South China region.
An enterprise is sprinting the new board of the board chairman told us, relative financing and personal wealth promotion, he pays more attention to listed companies’ influence,” Do a sense of accomplishment in the enterprise all over the above .”
The warm business climate shows the results – from 2015 onwards, park added 23 listed companies. Listing is becoming the goal of the park enterprises to reach.
Seeking for node effect
From the other enterprise in park-Hao Yun security, we can find more interesting details.
According to the rule of park, all enterprises can’t be assigned to the production workshop and foundry enterprises in the park, production must be placed outside the park, this is the park on the stringent requirements of energy saving and environmental protection. Away from the factory and workshop, would that mean companies away from the entire industry chain?
But the fact is on the contrary. We have observed that many enterprises in this park had partnership, and formed a perfect industrial system in security, environmental protection, mapping and other fields to form a perfect industrial system. Hao Yun security is the witnesses and beneficiaries of the industrial system.
In 2008, Hao Yun security settled in the park. At that time, Hao Yun security main business is height vertical, they only do financial security products, financial security products and technology in a leading position, they have cooperative relations with a number of financial institutions.
Although Hao Yun security initially only rented more than 100 square meters of office area, the park is still in the talent, capital, resources, three areas to provide a comprehensive range of services and support. In order to shorten the product assembly and testing process, Hao Yun security initiative to recommend their own upstream, manufacturing network equipment partners into the park.
After this, Hao Yun security added the fingerprint authentication, face recognition, voice recognition, and even more professional finger vein identification technology in the security products, and recommended more upstream enterprises to enter the park.
These enterprises have developed in the park, as well as served more security areas of the enterprise. Platinum Asia Technology, Tile information …… more engaged in security and wisdom of the city enterprises to grow up. Inadvertently, a security industry chain formed.
During 2011-2016, Security market lasted for 5 consecutive years to maintain more than 10% growth rate, 2016 China’s security market size reached more than 500 billion yuan. In the video surveillance sub-sectors, financial security accounted for about 11% of the entire market.
Benefit from the market environment and this industry chain, Hao Yun security performance continued to improve, and landing in the GEM in 2015. In June this year, Hao Yun security moved into the park’s new single-storey headquarters building, which cover an area of 18,400 square meters, is the 260 times than first situation.
Zhong Haida、Qian Qian Shi、lan Gu Intelligent Technology Limited…… there are many such enterprises. With the development of these nodes, enterprises who grow together have also been developed. This way, there will be more and more related enterprises developed fast and settled in the park.
Although the node enterprise works well, but the park operators did not deliberately cultivate such effects. The reason is simple: enterprises themselves know what partner they need in the efficiency, cost, value between the trade-offs, enterprises.
The park only needs to improve the supporting facilities and service system, attract excellent industry in various industries, they will have a chemical reaction with original enterprises in the park, and bring more external companies into the park.
Three ecology of Corporate Services
From the Zhong Haida, Shengjing website to Hao Yun security, how does this innovative business ecosystem work? In other way, Guangzhou Tian’an Panyu energy-saving science and technology park provide what kind of services for these enterprise ? An overview of landing development for the three companies in the park, Tian’an park had accompanied three key moments of the business growth.
The first, Reasonable and perfect services
Including Office space selection, decoration, settled, business, leisure, entertainment, education, health, government and other facilities, including the convenience of the park and the traffic situation of the park.
Guangzhou Tianan Panyu Energy Saving Technology Park customer service center, is to help enterprises improve these details for being called “neighborhood aunt”. When the enterprise settled, there is a person in charge of docking, he will solve all of the hardware problem.
This is to help companies “hit the foundation”.
The second, Match the rich capital, talent and resources services
With a solid foundation, enterprises can “build high-rise”. This stage, Guangzhou Tian’an Panyu Energy Saving Technology Park is an important force for business growth.
As early as 2008, the park in conjunction with the Bank of China set up the first branch of science and technology in Guangdong Province, with the government and the three banks set up a pool of funds for science and technology enterprises to do loan guarantees. Now, in the park’s 0.5 square kilometers, the Bank of China, China Construction Bank, China Merchants Bank, Guangzhou Bank, Guangzhou Agricultural Bank of China, these five banks has set up their branches.
Last year, the Institute of Engineering Modeling and Scientific Computing as well as Central South University was unveiled in the park, Central South University as NO.1 in the field of domestic CNC machine tools and advanced manufacturing, pay more attention on the industry gathering atmosphere and innovative genes in this park.
School-enterprise cooperation, including the Chinese Academy of Sciences, Renmin University of China, South China University of Technology, Zhongshan University and so on.
Capital, talent, the needs of enterprises more diversified: banks, advertising companies, public relations companies, these third-party enterprises were introduced into the park. They provide more flexible services. Some directly settled into the park, some provide assistance outside the park.
The third, provide ecological services from the node to the platform
In addition to the above resources, in 500,000 square meters of space of Guangzhou Tian’an Panyu Energy Saving Technology Park, firms, accounting firms, design consultants, headhunters…… everything related to innovation and entrepreneurship is adequate . This innovative ecology also greatly reduces the operating costs of the enterprise.
Parks at all levels of government in the park set up a “one-stop” government service center, which in Guangzhou is the first case. Listing mechanism which provides enterprise listing services, set up in such innovative thinking too.
In addition to these, the park also introduced a consulting firm, training institutions, venture capital and other external resources, to assist enterprises to find a suitable path.
Looking around the golf course in the center of the park, we feel that the park is a miniature innovative city, supporting facilities for this innovative city to lay the foundation. Resources and services make the city’s individuals to build high-rise, those top outstanding enterprises have become the city’s landmark building.
Vice Premier of the State Council, Secretary of the Guangdong Provincial Party Committee Wang Yang has been defined Guangzhou Tian’an Park as “three-funded integration”, which means”land capital, industrial capital, financial capital”, here it mixed into the power of innovation.
What does the park mean for business? When most people’s answers still remain in the supporting services, Guangzhou Tian’an Panyu Energy Technology Park is using their own model gives a different answer, to create a high-quality enterprise ecosystem, use the deep service to help the enterprises grow fast.
Editor Zheng Yi
Company Name: Guangzhou Panyu energy-saving science and technology park LTD
Contact Person: Zhong Ming
Email: [email protected]
Address:12th floor, Tianan headquarters Center, north number 555 of Panyu avenue, East Central Street, Panyu District