Relevance, a reputed and leading top-ranked content promotion publication followed by top marketers and B2B businesses of the world, has featured the e-book, ‘The 5 Most Influential Topics for B2B Marketing’ on their website. The marketing experts at Relevance are of the opinion that this book will help marketers remain steadily focused on their priorities. The content is available in the form of a podcast hosted by Bernie Borges, CMO at Vengreso, and co-hosted by Dayle Hall, Senior Vice President of Marketing, Lithium Technologies.
“We are pleased to offer to all online marketers this amazing e-book ‘The 5 Most Influential Topics for B2B Marketing’ which is part of the reputed Social Business Journal,” says the spokesperson for Relevance.com. “This book can help marketers discover where to focus their efforts by cutting through the noise. The five key topics in B2B marketing discussed in the book include case studies and insights into becoming the most successful B2B marketers.”
‘The 5 Most Influential Topics for B2B Marketing’ is a must-read for marketers passionate about success in online marketing as it touches on all the relevant and hot topics associated with selling online today. Each podcast focuses on topics that are highly relevant for B2B marketing today.
Episode 1 in this podcast is: Influencer marketing is dead. All hail marketing to influencers. Here, the experts discuss how B2B influencer marketing has become one of the most poorly understood concepts leading to creation of poorly planned programs and negligible outcomes. Influencer marketing is a great idea that can deliver amazing results when executed properly. However, user generated content is the best. In the future, it will be customers and influencers who will drive campaign ideas and programs.
Episode 2 is titled – Data Overload: How do you harness it? There is a huge inflow of data today and immense pressure on marketers to use them. However, it is important for marketers to make use of the right data to get their marketing strategy right. Lack of the right people, processes, and technology makes them lose their way. That’s why integrating transactional, social, and behavioral data is important.
Episode 3 covers the topic: Digital Customer eXperience is the new battleground. Brands that put the wants, needs, and expectations of customers at the heart of the brand experience are assured long-term customer loyalty.
Episode 4 deals with ‘The state of social engagement 2017’. Brands must find a holistic and simplified way of listening, responding, and engaging over multiple channels simultaneously to gain greater visibility and accountability.
Episode 5 is titled – A love story: When sales and marketing get aligned. It deals with one of the biggest challenges of organizations, which is also one of the biggest opportunities.
Relevance.com believes that marketers can definitely improve their prospects by downloading this e-book and following the tips and recommendations offered by experts. It is a sure-fire recipe for success for marketers, provided they make use of the informative gems that the experts have shared.
Relevance is the fastest growing content promotion publication in the world. It is one of the most reputed and trusted platforms across the world over for insights, resources, trends, and information associated with content marketing, and more particularly to content promotion.
For more information, visit www.relevance.com.